Research on the Development and Utilization of Traditional Culture in the New Media Environment

This paper aims to investigate the development and utilization of traditional culture in context new media environment. It explores effective strategies for preserving advancing digital age while leveraging potential technologies cultural innovation dissemination. Through a comprehensive analysis exploration relationship between culture, this demonstrates that environment offers an expansive platform numerous opportunities culture. The integration enables be presented diverse engaging forms, captivating wider audience encouraging active participation. Moreover, provides convenient channels dissemination interactive platforms communication, facilitating global outreach fostering cross-cultural exchange In environment, can more effectively safeguarded passed down through methods such as preservation virtual exhibitions.